I'm obsessed with employee onboarding—and for good reason. After experiencing both exceptional coaching and a disappointing start to what I thought was my dream job, I learned that employee success rarely happens by accident. Here's why onboarding is one of the most overlooked opportunities for improving team performance, customer experience, and business growth.

One of the greatest advantages small businesses have over large brands is their ability to influence culture quickly. In this article, I explore how employee behaviors shape the customer experience and why culture is often the missing link between traffic and sales. You'll also learn three simple ways to start creating a stronger brand experience with your team today.

Small businesses do not always need a $10k influencer budget to create buzz.

Some of the best marketing opportunities are already sitting inside your business: your existing customers.

In retail, hospitality, fitness, beauty, and service based businesses, word of mouth still matters more than people think. The brands winning right now are creating experiences people naturally want to talk about and share.

I wrote a new piece about:
• why client experience is one of the most overlooked marketing tools
• how to turn loyal customers into brand advocates
• low cost ways to increase organic visibility and referrals
• why “shareable” experiences matter more than ever